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Definitely not. While greenwashing is just a technique of taking over a movement in an inappropriate way just to promote the brand momentarily, green marketing is a movement that is just over 80 years old, which aims to manufacture environmentally friendly products that help reduce the impact on ...

Legal Marketing, what can a lawyer do?
Legal Marketing, what can a lawyer do?
What can a lawyer do to improve their legal marketing? First, hire professionals who are qualified to work in this type of service. They will be responsible for organizing the content, publishing it, and indicating which ...

What is copy in digital marketing ? How can we define it? Those who think that copy can only be used in digital marketing are wrong . In reality, copywriting has existed since the time when printed newspapers were the main source of news. Read with us and understand everything about the term ...

But how do you implement internal marketing in practice? Given the benefits, it’s time to look at the 8 principles (or recommendations, tips) for effectively implementing an internal marketing strategy. Let’s see what they are:

1. Get everyone in the company involved
If everyone in the company is ...

The manual contains all the visual identity guidelines to be followed for the communication elements. For example, it indicates which fonts to use, under what conditions to use certain graphics, how colors are used, how the logo should be positioned.

The guide contains instructions that allow the ...

What is Growth Marketing ? Although many people have no idea what it is, it is actually an extremely effective practice for testing new products within the chosen distribution channels . We will learn more about its definition, history of emergence and operation throughout the content.

In this ...

What is a Webinar and what is it for ? When can a Webinar become a good tool for prospecting new customers within marketing strategies ? Despite being something simple to understand, many people still don't know what it is and in what fantastic ways it can help a brand's results.

Therefore, if you ...

What is a target audience ? Do you want to better understand what a target audience is and how to identify it in your specific case? Great, because that's exactly what we're going to do today. In marketing , talking to everyone is like talking to no one. Therefore, if you don't know your target ...

Want to know how to promote my work on social media ? Keep reading and we'll help you!

Social networks are platforms that people and companies use to share common interests, goals and values.

The Internet has made these networks even more powerful and they are now part of users' lives every day ...

Many of us are born with signs on our bodies that are called birthmarks. It is something that accompanies us and even identifies us.

Having a brand means having the ability to mark the consumer.

From a business perspective, creating a brand is probably one of the processes that demands the most ...