Many of these ads are carried out through platforms such as Google ADS and YouTube ADS – which are the most common platforms for investing in this type of traffic.
It is also possible to generate traffic through social media . In fact, they are one of the most effective ways to reach an audience, due to their high segmentation performance.
The most common social media platforms in this area are: Facebook ADS, Instagram ADS, Twitter ADS and LinkedIn A DS.
We can say that paid traffic works based on the PPC (Pay per Click) model, which is provided through a prior budget during the contracting process.
Important to note: you only pay for the traffic generated from the campaign .
We can conclude, then, that paid traffic consists buy phone number list of investing a certain amount in traffic platforms (search engines and social networks) and, from there, attracting qualified customers.
Now that you know the concept of paid traffic, it’s time to understand its advantages for a company – after all, what can you gain from this strategy? Keep reading to find out!
There is no point in understanding the concept behind this strategy if you do not have a parameter that can guide you on the benefits of paid traffic for your brand .
Therefore, below, we have selected a list of benefits that the technique can bring to your company . Check it out:
1 – With paid traffic you have target audience segmentation
Segmentation is perhaps the most important part of reaching an audience that is in line with your brand’s interests – that is, your persona.
Furthermore, after defining your target audience (which is very important), you will have a broad and strategic vision of who your brand is aimed at.
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