What is copy in digital marketing ? How can we define it? Those who think that copy can only be used in digital marketing are wrong . In reality, copywriting has existed since the time when printed newspapers were the main source of news. Read with us and understand everything about the term, understand what copy is in digital marketing , let's go!
But what is copywriting in digital marketing? Copywriting is the activity of writing advertising texts, within the broader marketing sector, with the aim of attracting and capturing the attention of the phone number list target audience in order to obtain a sale or generate a lead. The person who writes such texts is called a “writer”, or in English, “copywriter” or even “ ghost writer ”.
What is copywriting?
What is copywriting?
“Copywriting” is an English term that refers specifically to the writing of advertising texts, a job that therefore requires not only adequate language skills and creativity, but also marketing knowledge that allows the objectives set by the client to be achieved.