Definitely not. While greenwashing is just a technique of taking over a movement in an inappropriate way just to promote the brand momentarily, green marketing is a movement that is just over 80 years old, which aims to manufacture environmentally friendly products that help reduce the impact on nature or help it to be restored.
Therefore, whenever you analyze a campaign and see any trace of greenwashing, report it to the responsible security department. On the other hand, encourage green marketing by commenting, sharing and participating on the web, and, above all, consuming products that are good for the environment.
In this way, in addition to helping restore the climate as a phone number library whole, you are preparing a better world for the future of your children and grandchildren. Keep reading with us and learn how to do green marketing.
How to do Green Marketing?
light bulb with tree inside
We already know what green marketing is, its history, its principles and also its villain: greenwashing. Now, we just need to know how to do green marketing, so that we can put into practice the change that your company needs for now and for the future. Read with us and understand better:
Where to start with green marketing?
Where do you start with green marketing? The first step is to sit down and analyze everything that needs to be changed within your company. After all, change starts from the inside out. Therefore, visualize everything that can be sustainable in the internal management processes of the brand's facilities.
Selective collection, solar energy, reuse of paper, organization of printed documents in digital versions, reduction of gas emissions (if your company works in this sector), implementation of a single transport system for all employees, etc.
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