The manual contains all the visual identity guidelines to be followed for the communication elements. For example, it indicates which fonts to use, under what conditions to use certain graphics, how colors are used, how the logo should be positioned.
The guide contains instructions that allow the brand to follow its style and recreate the imagery that supports the communication aspects, should it need to create support material for its communication, alone or with the support of other professionals.
Rebranding and Restyling: when are they necessary?
Rebranding
What is rebranding in visual identity? Rebranding involves a complete change of image, not just the graphics. There are profound changes in this case (perhaps in terms of positioning, targeting or other fax lists important aspects). You radically change and revise the basis of the brand and consequently the visual identity will also be completely new.
Restyling
It concerns only the aesthetic part and may be necessary when, for example, you have been in the market for some time and feel the need to keep up with the times, or if you maintain your position (the services remain the same, the target too), but some elements change. In this case, a new image is not created, but a reinterpretation of what you had.
This was our content where we sought to explain to you not only what visual identity is, but also all the fundamental points of this phase of creating your brand in the world (sector) in which it operates.
We hope to have answered all your questions on the subject, bringing you content rich in information about visual identity. However, we always remind you that if you still have any questions on the subject, comment below and we will answer them. See you next time!
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