Legal Marketing, what can a lawyer do?
Legal Marketing, what can a lawyer do?
What can a lawyer do to improve their legal marketing? First, hire professionals who are qualified to work in this type of service. They will be responsible for organizing the content, publishing it, and indicating which topics are the most appropriate for the moment.
Therefore, it is not necessary to worry about all the involvement of digital marketing, just act through audiovisual content for digital channels. In general, according to the OAB provision, the lawyer can use marketing based on the following 8 concepts, read:
Legal Marketing
Possibility of using strategies based on digital marketing, whether organic or paid, to promote the practice of law, increase credibility and provide concise information about the work produced. Until now, the OAB did not allow lawyers' publications to be promoted on social networks.
Content Marketing
Basically everything we have mentioned so far: then comes the possibility of publishing textual or audiovisual content on social platforms and websites, thus promoting the consolidation of the professional, through information whatsapp number list about the practice in which he works for his followers.
Advertising
Possibility of using tools such as Google and Face ADS to disseminate information about the sector in which you operate, increasing the prospect of clients exponentially, always respecting what is and what is not permitted by the Code of Ethics and Discipline of the Legal Profession .
Professional advertising
Very similar to the previous topic, but in a more organized way. Here, it is possible to promote publications in , not only about interesting content.
Advertising
Advertising legal content consists of providing the public (general followers) with diverse content about the area of practice of the lawyer in question. The objective is to raise awareness among the public about certain topics, helping to resolve personal legal problems.
Active advertising
Active advertising happens every day, when we see an advertisement for a product we have never seen before. Therefore, the individual does not necessarily need to be researching the legal content for the advertisement to appear to them: this is active advertising.
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