Every business is unique. Don't try to achieve the same results as your competitors. Each business should be guided by its own goals and KPIs. Enjoy individuality and find your own concept of success.
Keep the focus on conversion . Increasing your website traffic is not the same as increasing sales. Keep actions focused on what represents a real benefit for the company.
Success depends on execution . To execute a good strategy you need a good team. Don't leave your planning in inexperienced hands, as you could lose a lot of resources.
In conclusion, the strategies that we implement in our marketing plan will always be in a flux of changes and we must adapt to it.
Instant messaging is just one of the many tools that technology provides us with to have direct and simple access to our clients. However, like any tool, it must be used with a certain amount of care and responsibility.
One of the points we must always keep in mind is that it is not necessary to make many complex efforts to achieve success. The correct functioning of marketing strategies is achieved much easier than you think, but you must have what it takes to achieve it.
A prepared and constantly trained team will be your best work tool, as it will allow you to follow the best path to achieve your objectives, always with the correct use of resources and taking care of the company's profitability and sustainability .
ROI is another indicator that gives us insight into whether our actions are the most appropriate for our company. So it is a point that we should all consider .
All of this gives us a good starting point to analyze our situation. Is your company developing a cutting-edge marketing plan? Do you have a good handle on your ROI?
They featured the participation of several well-known celebrities as well as anonymous people. The common factor in all the videos was the appearance of the shoes at moments where users could easily identify with them.
With this example from Converse we can see that even the most canada b2b leads famous and established companies benefit from digital storytelling . So it is a strategy that can be implemented at different levels.
This is another world-renowned brand, in this case from the world of furniture and decoration. Ikea developed The Human Catalogue campaign, where users were invited to participate in a fun challenge.
Yanjaa Wintersoul, the 2018 world memory champion, memorized all the pages of the IKEA catalogue and a series of challenging questions in a video released by the company. At the end of the video, users are invited to challenge the champion in a Facebook Live.
This campaign managed to win the 2018 Webby Award for the best social media campaign. Not only did it sponsor the brand, it also encouraged interaction and the audience's own participation. A true gem of storytelling .
In conclusion, digital narratives or storytelling are gaining ground in marketing strategies, and that is something we should all take advantage of.
Its success is proven by many renowned companies that have managed to generate empathetic and trusting relationships with their community. This translates into increased sales and loyalty.
