What is Growth Marketing ? Although many people have no idea what it is, it is actually an extremely effective practice for testing new products within the chosen distribution channels . We will learn more about its definition, history of emergence and operation throughout the content.
In this article, we will not only explain what Growth Marketing is , but also delve into all the details of this highly recommended practice. Read on and learn more about the subject, let's go!
Don’t be scared, Growth Marketing is not just another useless word in English or the umpteenth passing digital trend coming from the United States. It is simply a synonym for “Growth Hacking”, another way of indicating the same discipline, the same approach and the same process.
Why is someone using Growth Marketing instead of Growth Hacking? The answer is actually very simple: in many contexts the word “ hacking” scares the interlocutor and it becomes very difficult to make him understand what you are talking about.
In its original sense, the word “ hacker” has a positive industry email list connotation that refers to thinking outside the box, wanting to dismantle the box, wanting to understand how things work in order to improve them. From there, Growth Hacking is an unconventional approach to growth.
The truth is that for many people the word “ hacker” brings to mind strange news reports where hooded children steal credit cards in a dark room lit only by the light from a computer screen.
Here, to avoid all this and therefore break a significant barrier that can be created with the interlocutor, in many contexts, we began to define Growth Hacking as Growth Marketing and, consequently, the figure of the Growth Hacker as a Growth Marketer.
In the United States, almost no one uses the expression “Growth Hacking” anymore and even in Brazil the version with “marketing”, much softer and much more understandable, is slowly starting to spread.
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