Every day thousands, perhaps millions, of people use Google as a search tool. After all, it is the most used search engine in the world. Probably in the galaxy!
Jokes aside, the goal of using this technology giant's page is to get tips and information to learn for free about any topic researched.
In this context, companies spread all over the world aim for their website to appear on Google 's SERP , and preferably on the first pages.
Being among the top positions in Google results is something that requires effort and can be achieved by using the right strategies.
In this article we will talk about how appearing on Google is possible for your business.
Understanding more about Google
Understanding more about Google
Created in 1998 by Larry Page and Sergey Brin, who were university students at the time, Google is now simply the largest search engine on the internet.
However, this consequently makes the company the largest marketer of digital advertising space in the world. 99% of its revenue of US$42.6 billion derives from this commercial practice.
Google also owns YouTube, as well as countless other companies and brands.
The most famous participants in this gigantic portfolio are telegram data Motorola, in the mobile sector, Meka, in the robotics sector, and Waze, in the geolocation sector.
We say this to demonstrate the size, and therefore the reach, that you can achieve by appearing in the SERP of the largest search engine in the world.
Which is also one of the largest companies and groups in the world. Appearing on Google is a big deal, and you will achieve it soon.
To achieve this, there are two options: paid traffic and organic traffic . Both will allow you to appear in the results, but in different ways, as we will explain.
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