Why customer loyalty is now crucial

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Consumer behavior has also changed dramatically in recent years. Many consumers are now shopping more consciously and comparing more before making a purchase decision. According to a 2023 EY study, for example, more than half of Germans say they avoid rash, spontaneous purchases and pay more attention to quality and sustainability in their purchases.

For retailers, this means that customer loyalty is more important than ever. teacher database Instead of focusing solely on efficient new customer acquisition, strategies must also be developed to retain existing customers in the long term.

Effective methods for successful customer loyalty include:

Personalized offers : Customers today expect individual discounts and tailored product recommendations.
Loyalty programs and membership models : Subscription services and customer clubs ensure recurring revenue.
Excellent customer service : Quickly accessible contacts and uncomplicated returns promote customer trust.