What started as a messaging tool to connect with friends and family has now transformed into a powerful platform for businesses to thrive. WhatsApp has come a long way since its inception and is now an integral part of business operations. In this article, we will introduce the different WhatsApp products and show you how to change WhatsApp to business account, as well as how to convert WhatsApp Business App to Business API account.
The Difference Between WhatsApp And WhatsApp Business
With over 2 billion monthly active users, WhatsApp has become one of the most popular messaging apps in the world due to the advent of WhatsApp marketing . Currently, it has three products available in the market: WhatsApp Messenger, WhatsApp Business App , and WhatsApp Business API .
This is a picture showing the three types of whatsapp products. Do you want to learn how to convert whatsapp to business account? First, let's take a look at whatsapp messenger, whatsapp business app and whatsapp business API
Before we take a deep dive into the technicalities of how to turn WhatsApp into a business account, let’s first understand the different products that WhatsApp offers.
WhatsApp Messenger
Launched in 2009, WhatsApp Messenger is a free messaging app for sending and receiving messages, images, audio, video, and file documents. Originally aimed at individual users, the app's popularity has also attracted solopreneurs and micro businesses.
Seeing the demand for a business-oriented solution, WhatsApp introduced the WhatsApp Business App in 2018 to support business communications.
WhatsApp Business App
With the introduction of WhatsApp Business App, it has opened up a host of opportunities for businesses to engage with customers. This free to download app comes with a host of business tools aimed at small businesses.
This is an image showing the different features of whatsapp business app.
WhatsApp Business App can help small businesses thrive, but it does have some limitations. One of the biggest downsides is that you can only use the app on one phone and up to four devices .
For businesses with more than five users, the WhatsApp Business App will no longer be a viable option. In that case, we recommend switching to the WhatsApp Business API.
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