Trends in digital marketing in 2022

rosebaby3892 · Post by **rosebaby3892** » Thu Mar 27, 2025 7:35 am

Digital marketing is like a living thing - constantly growing, developing, even transforming. Changes in the sphere of digital marketing are influenced by numerous factors: algorithm changes, changes in trends, changes in the advertising structure of a certain social network, changes in the behavior of the target group, SEO changes... Does this mean that every year we will witness huge changes in digital marketing? Probably not. However, trends change and should be followed to ensure that we give each campaign the opportunity to achieve the maximum .

1. Hybrid events
Circumstances that globally affect all spheres of business, and therefore phone number list marketing, must also be taken into account. Although the situation surrounding the pandemic is slowly calming down, most companies have still not returned to full operational capacity, and advertising budgets are often still limited. A limited advertising budget and a target group that has less money to spend are certainly factors that we must not ignore .

On the other hand, the world tends to return to normal - two years of living in the "new normal" encourages impatience. In the past period, most events took place online - webinars, online lectures, programs and courses were organized, shopping almost completely moved online... Even those who in the pre-pandemic period refused to move their entire lives online, were now forced to do so. The result is more or less expected - they liked that kind of organization. Since the target audience is looking for online solutions for their needs, digital marketing must follow the wishes of the audience .

The situation is somewhat complicated by the trend of hybrid events . Namely, there are those who are in favor of a complete "move" online and others who want to return to "normal" and achieve physical interaction. In this regard, in addition to general divisions of target groups according to various criteria (age, gender, interests, education...), we must also take this factor into account.