Differentiated marketing and its strategies whatsapp number database can be applied to develop your business better. However, the concept is not yet familiar, although there are already several brands that have implemented it. So what is differentiated marketing? And what are examples of strategies?
The answers to these questions will be found in this discussion. Read more below, okay!
Understanding Differentiated Marketing
Differentiated marketing is a marketing strategy where business people target two or more target markets. So the marketing strategy that is made also adjusts to the target market, it can be two or even more. This aims to be able to target the target market more precisely and increase sales figures and the business as a whole.
The implementation of this marketing strategy can be by providing different products according to a particular target market. Or it can also be by creating different marketing strategies for each target market, but the products offered remain the same. In essence, you are making a difference that targets a particular market specifically.
Why is that? Because with more specific marketing, you can target the market better. Your coverage is not too wide and instead does not focus on potential buyers only. If so, the marketing activities carried out may not run effectively.
Example of Differentiated Marketing
Since differentiated marketing is one of the strategies that can help business development, you need to understand it more deeply. To understand it better, you can find out how examples of implementing differentiated marketing in business.
Have you ever visited a McDonald's fast food restaurant? There are various products that have different target markets, even though the types are the same, namely food and drinks. The food is also more or less the same, namely fried chicken. However, McDonald's packages it with special children's packages, breakfast packages, and so on.
Each of these food packages has its own target market, which affects the tone of the message in its promotional activities. If you notice, the promotion on the Happy Meal special children's package is different from the breakfast package. One of the aims of this is to be able to target its market better.
There are many examples of differentiated marketing implementation that you can find in various industries. In essence, this strategy applies differences in marketing concepts depending on the target market they are aiming for. Business people create several target markets so that they can be targeted more focused and effectively.
Advantages of Differentiated Marketing
After understanding the concept and examples of differentiated marketing, next we will review what its advantages are. Like other marketing strategies, this one also has its own advantages. Here are some of the advantages of differentiated marketing that you can get.
Meeting Consumer Needs
One of the advantages of implementing differentiated marketing is that you can meet the needs of consumers. As you may already know, consumers are very diverse and have different needs. By dividing the target market and focusing your marketing, you can meet the needs of each consumer.
Increase Target Market Reach
The next advantage is increasing the reach of the target market and the number can be greater. Through differentiated marketing, you can find target markets that may have been missed from the initial marketing.
