How to write a preheader

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In that case, let's avoid redundant sentences, summarize it uniquely in one sentence, and add a table of contents to the email. Maybe we should put topics that Mr. XX likes at the top and delete the greeting... With personas and CJM, you will naturally be able to unconsciously cover When, Where, Who, Why, What, How, and How Much/How Many . Who, Why → [Persona] When, Where, How → [CJM] What, How Much/How Many → [Your company's products/services and what you want to communicate] How do you express what you want to say/what you want to sell (your product) in a way that will interest your persona? With these two things, persona and CJM, you can unknowingly make a hypothesis with evidence, think up a plan, and immediately imagine and put into practice the type of creative needed for it .


Efficient creative Kaizen (Check/Action) Personas cameroon telegram database and CJM are also essential when analyzing data. If you use these two to plan (P) and create (D), the hypothesis and its basis for the check (C) will be clear, making it easier to analyze data (C) and make improvements (A) to verify whether the plan was correct. First, we analyze the data to see if the hypothesis from the planning stage was correct and if the advertising medium, method, and creative matched it.


We then check to see if there are any discrepancies in the persona itself or the CJM touch points. If there are any discrepancies, we adjust the persona and CJM. "Personas" and "CJM" are merely hypotheses. Not only the creative copy and design, but also the personas and CJM, which are the foundation of the project, should be continually evolved based on data to produce better results. By sorting out the differences between the target and persona as a team (= creating a persona) and clarifying "when," "what," and "how" to communicate to that persona (= CJM), the planning of the necessary measures and the copywriting and design become more concrete, and the accuracy of the creative improves dramatically.