The first thing to do is to enter a general topic into the input and select the country. The algorithm will return a list of topics and subtopics related to your keyword. This way you can get ideas for your "how to" content .
As a free alternative you can use Google Trends although it is less sophisticated.
Keyword research
The next step is to go and research the search volumes of the main and related turn leads into sales with overseas chinese in worldwide data keywords for our article. Once again SEMrush helps us with this thanks to the very convenient " Keyword Magic Tool ".
The steps of using this tool are these:
Create a new list;
Enter the keyword;
Check the " questions " box to filter only informational queries;
Compare and select the queries you are interested in by evaluating volume, trend and KD.
SEMrush Keyword Magic Tool
In the "Related" section you can consult a list of queries related to your search. However, I recommend that you use it later, that is: after you have selected the main keywords for your article, use the tool again by entering your keywords one by one and view the related searches.
The latter will help you optimize the content of your article.
The free alternative is to use the Answer the public software that works in a similar way. I leave you here an excellent guide from the friends of Keliweb on how to use Answer the public .
Content creation
Well once we have collected the topic, the main keywords and the related keywords we can start writing our article. The "how to" articles are usually quite long in text but I want to dispel this myth. It is obvious that an informative article must give information about a topic, but not all topics need 1000 words.
In our industry, we often hear about the length of content, but the real question is: how many words are needed to comprehensively answer a search query?
If the answer is 100 words then the article must be 100 words! Let's not be influenced by the fact that the article must be at least 300 words or the search engine will not position it, because that is not the case.
Remember that you are writing for the end user and not the search engine. Focus on providing quality content, whether it is 100 words or 10,000.
Keyword Magic Tool SEMrush: how to write a how to article
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