Strengths (S) are the internal factors that make the company competitive . Examples of internal strengths of the company are:
a recognizable brand that is well rooted in the minds of its target customers
a good product
the quality of the service offered
a good level of customer care
the good reputation
the high satisfaction rate of its consumers
widespread distribution throughout the territory, better than average how does cash app work? delivery times or fast assistance
a competitive price or one that is commensurate with the value that the consumer attributes to the product or service that we are offering them
a clear Unique Selling Proposition that is consistent with the target's expectations
SWOT Analysis: Strengths
Credits: Ian Schneider on Unsplash
Recognize the weak points
The weak points (W, Weaknesses) represent the areas in which we are lacking and the aspects to be strengthened . Keep in mind that there are no absolute weak points, but only areas to be improved or that can be compensated with additional advantages for the consumer. Identify your inevitable weak points and evaluate what countermeasures can be taken to win over your potential customers and, above all, to retain them over time. The goal – difficult but not impossible – is to reduce the weight of the weak points to ensure a good Customer Lifetime Value .
SWOT Analysis Find Your Company's Strengths
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