Measures taken with the CRM system In content marketing, it is necessary to design a detailed strategy, such as "who is it aimed at," "what information should be delivered," and "what action do you want them to take?" After setting a detailed character profile ("persona") of the company's personnel, including their job title and age, you can develop an approach that will appeal to that persona. In the case of this company, they launched an owned media with a focus on column articles and also created downloadable white papers.
Another key point was that they immediately reflected ukraine telegram database the opinions of customers they picked up during sales activities in the content. They also started operating an email newsletter, taking a more multifaceted approach. Benefits gained from CRM system As a result of promoting content marketing and e-mail newsletters, product trials and inquiries increased, and the number of new contracts doubled compared to the previous year. Since potential customers have already gathered information and have basic knowledge about web conferencing systems, the appeal is that sales negotiations go more smoothly and sales costs can be reduced.
Content marketing is a "stock" strategy, and the blogs, columns, and other articles you create become "assets" that continue to have an aggregating effect. As in this case study, by implementing content marketing strategies from a CRM perspective, you can achieve an approach that really resonates with your customers. Please refer to the following article for more information on the company's case study, including its content marketing strategy and how it is carried out..
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