Because it enables centralized management of customer data

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Even if you send out e-mail newsletters based on the opt-in method, if the recipient wishes to stop receiving the e-mail midway through, you must make sure that they can immediately take steps to stop receiving the e-mail. This link for stopping the delivery is called an opt-out link (unsubscribe link, unsubscribe link). Opt-out links must also be easy for users to understand and operate. For example, links that display a huge number of questions before the procedure to discourage users from canceling the subscription, links that are difficult to find, and links that require users to re-enter their email address even if they click on the link from an email they received to cancel the subscription are unfriendly to users.


Opt-out links that are difficult to understand or uganda telegram database difficult to operate are not necessarily illegal. However, newsletters that do not allow users to quickly opt out can easily lead to distrust in the company that issues them, and may even be the subject of complaints. The easiest and most understandable type for users is one where a confirmation button appears immediately after clicking the opt-out link in the email body, without any input required, and users can unsubscribe by simply pressing that button.


If you use a tool with an email newsletter distribution function, make sure to check whether such a smooth opt-out mechanism is provided. Summary: When sending email newsletters and other communications, think from the customer's perspective and create a friendly and easy-to-use system. If you send out email newsletters or email marketing emails, you need to have a thorough understanding of opt-in and opt-out. The important thing is to think from the customer's perspective and create a system that is friendly and easy to use for customers.