And yes: you may be sick of hearing us say this, okay… But, the thing is, we are more right than a saint (as more than one grandmother I know would say…), and, as such, we want to prove it to you with real justifications. To do so, today, we show you the 8 most important benefits that define Email Marketing , so that, if you still have doubts about whether or not to start implementing this powerful technique in your business, they will all be gone at once.
Here we go!
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1.- Its cost is very low compared to other commercial tools with a similar objective
2.- Your possibilities of combining are tremendously high
3.- It is a direct and instant communication channel
4.- Generates high levels of return on investment
5.- Allows you to personalize messages in an easy, simple and direct way
6.- It allows you to automate part of the strategic messages
7.- It is a tool that builds and generates brand image
8.- And last but not least… your results are 100% measurable!
1.- Its cost is very low coo email list compared to other commercial tools with a similar objective
It's not just us who say this (as a tool specialising in Email Marketing), no... It's also said by many studies: the cost of each email sent by the company is between 0.001 and 0.02. Something that is perfectly acceptable for any business, or not? And yet, the results it brings us are extremely high.
2.- Your possibilities of combining are tremendously high
Email marketing is a tool that allows for endless combinations, segments, filters, etc. The only thing you need to be able to play the right game (and get the expected results) in Email Marketing is to have a quality database , whose information is true and reliable . After this, everything else will generate good results if you have the right specialists to filter and segment your database according to your business and the objectives in question that you have at that time.
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3.- It is a direct and instant communication channel
One of the keys to Email Marketing is that it is a direct and instant communication channel, which allows a two-way conversation with the user . In addition, you will be giving them visibility about the company, that is, you will be communicating directly with them, and giving them the possibility to give their opinion and talk to them as well, which will make them feel much more valued by your brand, and not just think that they are just another number that is only there to fatten up your database file.
4.- Generates high levels of return on investment
If we take into account the low cost of implementing Email Marketing in companies, as well as the high return on investment (ROI) of the same, which - well managed - can easily exceed 100%, we will see that it is an ideal technique to implement in any digital business.
5.- Allows you to personalize messages in an easy, simple and direct way
In addition, it allows you to directly personalize each email you want to send. This is highly important so that the user does not feel like just another contact in our database. Call them by their name, personalize the content based on their situation in our company (for example, if we work with virtual points that are exchanged for prizes, we can personalize the email with that amount for each one), recommend the products that are most similar to them (based on our data and history), etc.
6.- It allows you to automate part of the strategic messages
In any online business, there are a series of messages that must be automated to be more profitable and operational , such as those that welcome the user when they register for our newsletter, or when -for example- they have placed an order and we must send them that follow-up and confirmation email... All of this can easily (and should) be automated, leaving only the most complex in the hands of Email Marketing technicians.
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7.- It is a tool that builds and generates brand image
Without a doubt, paying attention to the user, sending them content that shows certain details and attention to them, etc., will make the user feel more valued, and that, indirectly, will generate an improvement in the brand image of our business, in the eyes of the users. Over time, we will also be able - little by little - to generate greater engagement from our community of users, and, who knows, even place ourselves in their Top of Mind , by considering us a relevant brand for them.
Furthermore, we cannot forget that this is a tool that is 100% compatible with Social Networks , which also generate such good results in online businesses. What better way to achieve success than by combining them?
8.- And last but not least… your results are 100% measurable!
As we know, launching an Email Marketing campaign is not just about sending digital content to a series of users that make up a database… No. It is much more, because the campaign will not be finished until we have checked its reach and performance , to analyze those results that allow us to improve future mailings. To do this, among other things, it is extremely important that you have those Email Marketing specialists who know how to perfectly interpret the results generated by any campaign.
