Beginner SEO Mistakes - Does Google Have Favorites?

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It's no secret that quality SEO (Search Engine Optimization) is the key to a successful and profitable online presence. However, it is no longer a secret that the algorithms of the most popular search engine are constantly changing, and it is difficult to keep up with the new requirements and tasks that Google puts before us. According to available data, in 2010 Google made as many as 516 algorithm changes. Still, that's nothing compared to 1,653 changes in 2016 and 3,234 in 2018. With an average of 9 changes in the phone number library algorithm per day, it is difficult to follow every move of this search engine and always give an adequate answer. However, the effort pays off. In just one second, 76,289 Google searches are performed. The easiest way for a potential client to find your business through an organic search is through a search engine . It is clear that it is wise to invest time, effort and resources in quality optimization, in order to position yourself as well as possible during the search . The task is not at all easy, and beginner SEO mistakes sometimes sneak up even on experienced marketers!

The first error is easy to spot, and very easy to correct - it concerns entering the date in the URL . Regular content marketing is very important, because this way we will become and remain recognizable and current - qualities that Google appreciates. If you blog, an easy way to organize your blog posts is by entering the post's publication date in the URL. Just by looking at the URL, we get information about the publication date. However, by checking the date indication, Google gets the impression that the given post is current only for a certain date.

Google is allergic to fake and "stale" news, and will not consider your post relevant after the date indicated in the URL. Most industries don't experience significant changes in the way they do business overnight, so the information you've provided in your blog post will likely be valuable and valid for months or even years after it's published. However, Google does not go into details, so it uses the indicated date as a simple criterion for eliminating "stale" news . Be responsive and simply remove the date from your URLs. According to research, if you remove dates from your URLs, organic traffic will increase by as much as 50%.