What guarantees should be requested for an email database?

[armdrejoan]

When you invest in an email database, you need to be able to advertising database on high-quality guarantees that will ensure the safety and reliability of your data. Make sure you do your research to get all the guarantees you can!

Database Regulatory Compliance
When purchasing an address database, you must contractually ensure that the data collection is fully compliant with the legal requirements for data collection and processing. In particular, this means that all data must be collected, processed and managed in full compliance with the General Data Protection Regulation (GDPR, EU Regulation 2016/679) and national laws.

All companies treated must be informed in advance and regularly about the methods, times and purposes of the treatment.

Furthermore, the right and possibility to withdraw consent must be possible at any time, without exceptions, and must be implemented promptly, if necessary.

Data accuracy: validated emails
Database providers must ensure that data is constantly monitored and updated. In order to obtain and maintain consistently high quality email marketing list data, for the benefit of customer satisfaction, sophisticated verification processes must be implemented.

If bounces (undeliverable emails) occur while using the databases, the cause should be investigated immediately and the costs for the affected databases should even be reimbursed, as DB to Data does .