The target audience for email newsletters is different from what was expected

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Example of an EC site offering women's shoes for young people The average email open rate is around 20-30%. Nearly 20% of all EC sales are via email As this example shows, email remains an effective channel, and many other companies are also increasingly using it. However, as mentioned at the beginning of this chapter, there is more than one channel through which users can receive messages from companies. Email communication alone is no longer enough.


This is because some people do not allow email denmark telegram database to be received, and some people do not read emails even if they do. for example In this situation, if the total number of members is 100,000 This means that we are not able to reach 94,000 out of 100,000 customers, or more than 90%. Currently, as mentioned above, it is possible to create a system for communicating with existing customers using channels such as SNS, LINE, and apps, just like email.


By combining these channels rather than using just one of them, you can maximize the value of your communication. *An example of combining email and apps: Fukuoka SoftBank Hawks *An example of combining email and SNS: Double A Co., Ltd. summary " Communicating with customers to understand what they need and provide them with information " is at the heart of CRM initiatives When communicating with customers, it is necessary to consider the following four points: Who (Who will you tell?) When (When to tell) What (What is being communicated?) How (How to communicate) In addition to the above, "Where" (where to communicate: not only through the typical channel of email, but also through multiple channels such as LINE and apps) will become important in the future.