What is the evaluation indicator for email campaigns? Is it the open rate or the click rate? I think many people place importance on the click rate, which directly leads to the CTA, and set it as the goal for their email campaigns. However, in order to get people to click, you first need to get them to open the email. Are you placing too much importance on clicks and neglecting the open rate? In this article, we will introduce three points to increase the open rate of emails, and in particular the use of preheaders (also known as pre-headers), which have become increasingly common recently.
Email Marketing Cheatsheet [Practical Edition] <Table of Contents> 3 ways cayman islands telegram database to increase your email open rate subject Sender Pre-Header Characteristics of preheaders and how to use them Pre-header features Customer Utilization Our use How to write a preheader How to make preheaders easier to use summary 3 ways to increase your email open rate In order to get readers to open your email, it depends on how much they perceive the content as interesting and necessary for them among the many emails that arrive in their inbox.
The key to a reader's choice is, as has always been said, the subject line and the sender name. subject It is often said that the subject line should be short, clear, and concise. Make it clear and sprinkle in keywords that are appropriate for the target audience you want to deliver the email to. Specifically, it is recommended to use up to 35 full-width characters, with up to 15 characters for the keyword you want to convey.
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