Why is lead nurturing so important now?

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Analysis of campaign results - Reporting function for measuring the results of campaigns The above functions allow you to automate marketing activities that were previously carried out manually. Another feature is that it can not only implement measures but also visualize the results. Two reasons why MA implementation fails MA may seem convenient, but there are many companies that are unable to use it effectively and fail to implement it. From consultations with customers who have actually failed to implement MA, two main reasons have emerged.


Reason 1: Lack of preparation for marketing brazil telegram database automation The first reason for failure is introducing MA without preparation. MA is not a magic tool that will automatically produce results once introduced. In order to properly utilize MA and achieve results, you must first understand your company's current situation and prepare for its introduction. Specifically, let's check whether you are prepared for the following two points. Is the purpose of introducing MA decided? Do you have a hypothesis for the current problem? You will need to at least consider these points before implementing it.


These are important factors in deciding what to do with MA and how to set it up specifically. Reason 2. The tools are too complicated to use Another reason people fail is because the tools are too complicated to use. "Even though it has many functions, I only use the email function." "It's difficult to use and takes extra time." "I don't know how to set it up or test it to achieve what I want.