Modular bracelet bracelet with charms, necklace with initials

[JoynobAkter]

Search Campaigns
The strategy here is about keyword grouping and target selection . To be clearer I'll give an example from the jewelry sector . In the agency, ad groups, which are always present in our campaigns, are about:

Brand Group: words that concern the name of the brand and allow us to be very relevant with very low costs precisely because we will be the most relevant result even in markets with very high competition. Examples: brand, shop brand, brand site, buy brand, www brand, brand bracelet, brand necklace...
Product Group: these will be the most competitive and expensive campaigns due to purchase shareholder database their high exposure. They allow you to make your brand known when searching for a specific product.

Remarketing Group: It may seem strange to you but we can do remarketing campaigns for those who have been on the site/landing so as to work only on an audience that already knows us and who will come back to us if they search for terms on Google that activate our ads. The campaign is the same as the Brand or Product type, but has a specific target aimed only at those who have already been on the site.
Example
What you see below is an example of an active campaign that in this case works with 3 ad groups : 2 brands + 1 (very) specific product. This division, in addition to allowing me better management, allows for higher Quality Scores .


Example of Google Ads campaign structure with 3 ad groups
The first ad group, Brand, contains only the brand name with associations like: purchase, site, shop, store, shop. The second group, Family Bracelet, contains only terms that are relevant to this type of bracelet, without opening the keywords too much. The third group, Brand+KW, associates the brand name with the product, so a mix like: brand bracelet, brand necklace, brand jewelry.