Plan Keywords Ad Groups and Landing Pages

[JoynobAkter]

Once you have a complete list of target keywords, the next step is to organize them into ad groups for your AdWords campaign. Using the Projects section , there are several ways to plan different parts of your campaign.

Start a project using your website domain and set up the PPC Keyword Tool . This tool provides an interface to organize a large group of keywords into ad groups for a campaign. Add your target keywords to the campaign and organize them into ad groups in the tool interface.

Use negative cross-groups and generate a list of negative keywords for each ad boost your business with our doctor database group to prevent your ads from competing with each other on results pages.

Create ad groups with individual keywords . Putting your best-performing keywords into their own ad groups allows you to create precise ads . With a keyword in an ad group, you can design a specific headline, landing page, and CTA for each top keyword in your campaign.

Discover your competitors in real time with a Position Tracking campaign . Within the tool, there is a Competitors discovery tab where you can view a list of domains that are competing with you for traffic to your target keywords. This list is updated daily based on any changes in rankings across your keywords.

Get ideas on how to improve the quality of your landing page content with an On Page SEO Checker campaign. Enter your campaign landing pages and keywords and SEMrush will generate ideas on how to optimize the user experience on your pages . The more relevant your landing pages are to your keywords, the more likely Google will reward your ads with a positive Quality Score.