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Increased clicks by 150% by sending to unopened recipients These improvements will result in a lift of 5,280 clicks per delivery, and are expected to have a continuous effect, which will translate into a lift of 253,440 clicks per year. If the number of visitors to the site increases by approximately 250,000, this will have a considerable impact. We recommend that you consider these stock effects and determine the priority of when to implement measures. 8.


Check the important indicator "cost per letter" In general venezuela telegram database mail order EC where purchases are made directly via email, we recommend using the "cost per email" of sales via email as an indicator to run the PDCA cycle. I think many companies use GA parameters and other measurement tools to view the sales generated for each email newsletter. Of course, it is important to look at the sales tallied for each email newsletter, but by its very nature, it is a result of combining multiple variables such as changes in the number of recipients and changes in CVR, so it is a somewhat rough number when identifying issues or deciding on improvement policies.


On the other hand, "cost per email" is a convenient indicator that allows you to view the condition (efficiency) of email content without considering major variables such as the number of recipients and the number of emails delivered . Another important point is that the "cost per email" is also useful for each trigger email campaign. If you calculate the "cost per email" for each campaign, you will see clear differences depending on the touchpoint (for example, the cost per email for cart abandonment emails can be more than three times that of membership registration emails).