Marketing tools are tools that help improve the efficiency of marketing activities

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In this case, too, the key is to be able to manage customer information properly. 3. Attract interest in the contents before opening If you want to take advantage of the different features from e-mail newsletters, it can be effective to put effort into making the actual direct mail you deliver so that people will want to check the contents. For example, try making postcards or envelopes into unique shapes known as "modified direct mail" or enclosing small sample items as gifts.


It is also effective to enclose coupons that can be usa telegram database used for discounts or gift exchanges and make it clear that they exist before opening the package. By emphasizing the real appeal that can be felt when you hold the package in your hands, which digital cannot, you can increase the appeal that only direct mail can have. Summary: The CRM system "Synergy!" helps to maximize the effectiveness of combined direct mail and email newsletter strategies This time, we looked at the open rate of direct mail and the difference between direct mail and e-mail newsletters.


Rather than discussing which is better, it would be more constructive to think about how to use them depending on the situation. For example, why not try the following combined measures? <Combined measures of direct mail and e-mail newsletters> From the customer information, extract customers who have not yet acquired an email address, send them direct mail, and provide them with benefits for registering their email address, encouraging them to sign up for the email newsletter. Extract customers who have email addresses but have not opened or clicked on email newsletters, and appeal to them by sending them direct mail.