Manage attribute data and customer behavior data required for marketing

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However, in the case of BtoB business, since multiple people are involved in the decision-making process, personas cannot be created in the same way as BtoC. Therefore, it is important to prepare multifaceted personas by separating "personas for the organization" from "personas for multiple key people." Create a customer journey map Once you have created your personas, create a " customer journey map ." "Customer journey" refers to the process from when a customer becomes aware of a company's products or services to when they purchase or repeat purchase.


A diagram that visualizes the customer journey is uae telegram database called a "customer journey map." By looking at a customer journey map, you can understand the behavior, psychology, and purchasing process of your customers. You can see what information your customers want at each stage, what they think, and how they act. As a result, you can take measures according to each stage and achieve a customer-oriented approach. For more information on customer journey maps, please refer to the following article: What is a customer journey? Explaining why it's important, what are the benefits, and how to create one What is a customer journey? Explaining why it's important, what are the benefits, and how to create one Select and implement a CRM system To implement a CRM strategy, it is necessary to collect and manage various information about customers.


However, since it is difficult to handle a huge amount of customer data manually, it is essential to introduce a "CRM system" that specializes in CRM. However, since there are various CRM system products available from each company, it is important to keep the following points in mind when selecting one. Does it have the features you need? Security and support are excellent Can it be integrated with other systems? Is it easy for employees to use? By implementing an appropriate CRM system, you will be able to centrally manage all data, including basic customer information and attributes, as well as online customer behavior and inquiry history.