15 Growth Strategies for SaaS
Posted: Tue Dec 03, 2024 9:15 am
When developing a SaaS product, one of the most common mistakes is to become so attached to the product that you only focus on its technical development, losing sight of defining the business strategy.
In a recent article, well-known marketer Sujan Patel listed 15 useful strategies for developing SaaS (Software as a Service) -based businesses .
Let's look at them together.
#1 Develop a talk trigger
Talk trigger is a very interesting definition coined by best-selling author Jay Baer. It means that focal element of a business that induces people to tell friends, colleagues or acquaintances about it. Achieving this goal is not easy, because you have to focus on creating this element from the beginning, giving it the same importance (if not more) than all the other features of the software.
Dropbox owes its fortune to the innovative referral program with which it was possible to earn free space by inviting other people . In this case the strategy was brilliant because the fact that the user told others about it was a concrete advantage for him (the extra space acquired).
To work, this element must be surprising . It must therefore break the habits ghana phone number library of that sector and leverage those psychological triggers that lead people to be eager to talk about a new experience, as if to say "Hey, look how cool I am for having discovered this novelty before you!".
For inspiration, look at the apps you use on your smartphone or the software in your browser's bookmarks bar. You'll realize that you started using each of them precisely because someone used a talk trigger with you.
For example, at Lead Champion we leverage the fact that people do not expect to be able to know the name of the companies that visit their site . This creates a surprise effect that is our best business card.
#2 Freemium or trial
Freemium or trial models are a great way to get around barriers that your users may have towards the software. Cost is definitely the biggest obstacle. With a model like freemium or trial you can get users in touch with your solution, thus being able to leverage the powerful mechanism of habit.
If the user starts using your application, it will be painful for him to give it up later (or to have to give up the best features in the case of freemium).
Obviously, to be effective, this strategy requires an excellent nurturing system , with which to gradually and gently educate and accustom the user to using your software.
In a recent article, well-known marketer Sujan Patel listed 15 useful strategies for developing SaaS (Software as a Service) -based businesses .
Let's look at them together.
#1 Develop a talk trigger
Talk trigger is a very interesting definition coined by best-selling author Jay Baer. It means that focal element of a business that induces people to tell friends, colleagues or acquaintances about it. Achieving this goal is not easy, because you have to focus on creating this element from the beginning, giving it the same importance (if not more) than all the other features of the software.
Dropbox owes its fortune to the innovative referral program with which it was possible to earn free space by inviting other people . In this case the strategy was brilliant because the fact that the user told others about it was a concrete advantage for him (the extra space acquired).
To work, this element must be surprising . It must therefore break the habits ghana phone number library of that sector and leverage those psychological triggers that lead people to be eager to talk about a new experience, as if to say "Hey, look how cool I am for having discovered this novelty before you!".
For inspiration, look at the apps you use on your smartphone or the software in your browser's bookmarks bar. You'll realize that you started using each of them precisely because someone used a talk trigger with you.
For example, at Lead Champion we leverage the fact that people do not expect to be able to know the name of the companies that visit their site . This creates a surprise effect that is our best business card.
#2 Freemium or trial
Freemium or trial models are a great way to get around barriers that your users may have towards the software. Cost is definitely the biggest obstacle. With a model like freemium or trial you can get users in touch with your solution, thus being able to leverage the powerful mechanism of habit.
If the user starts using your application, it will be painful for him to give it up later (or to have to give up the best features in the case of freemium).
Obviously, to be effective, this strategy requires an excellent nurturing system , with which to gradually and gently educate and accustom the user to using your software.