To automate an email marketing ceo email lists program , we will first need to define some business rules that will set the tone for the events that occur. Let's see it with a simple example. We can design a welcome pack (welcome program) that runs automatically every time a user registers in our email marketing program. We can even make it so that, once the registration has taken place, the user receives a welcome email in which part of the content is personalized based on the "sex" variable that has been captured in the registration form. If the user is a man, he will receive content aimed at this type of audience, and if the user is a woman, he will receive the relevant content.
We can make contact scenarios as sophisticated as we wish. For example, we can set a minimum annual spending threshold that, if exceeded, entitles the user to an extra benefit (for example, a discount voucher on the next purchase). As long as we have our users' transactional information in our database, when the circumstance that entitles the user to the benefit occurs, an event consisting of the sending of a personalized email can automatically be triggered.
This idea of automation can be extended to any event that we consider significant for our user and we can create sequences and contact flows as elaborate as we wish.
From an operational point of view, which ensures the efficient use of resources, process automation must be pursued at all levels. The less time we spend on executing actions and more on analyzing results , optimizing and developing winning strategies , the greater return we will get from our marketing investment.
What kind of communications can we automate? Here are some examples of programs that we regularly implement at Digital Response :
