However, what many businesses still ignore is the fact that marketing automation can streamline those efforts. We’ve already seen that it can increase sales productivity by 12.5% , while reducing overall marketing expenses by 12.2%.
So 80% of companies use Marketing Automation to increase their leads. And another 77% were able to increase their conversion rates.
So how can you use email automation to benefit your business?
Well, it all starts with identifying which emails to add to the automation cycle.
Let's take a look at norway phone number library 10 that should be part of your automated email campaigns.
1. Thank you emails
thanks_email
If you were asking people to sign up for your campaign, cause or mailing list and they did, would you leave immediately afterward?
No, you would thank them first and maybe even strike up a little conversation.
That's the same thing you need to do when dealing with online subscribers and buyers. Thank you emails do two things.
First, it lets the subscriber or buyer know that their transaction was completed. And it lets you find ways to get them back to your site.
In the email below, you can see that Amazon thanks the customer, as well as showing them other items that may interest them.
You can do the same with your customers. Then, for your subscribers, you can thank them and include blog posts or video links to content they might be interested in.
In this way, you are showing courtesy and inviting them to return to your site.
2. Welcome email
welcome_email
Once your subscribers confirm their email address, it's a good idea to send a welcome email. In fact, you should already have a full welcome campaign set up.
This way, each of your new subscribers receives the same round of emails to onboard them to your newsletter, service, or platform. The idea is to open up communication and build relationships with them.
This helps build trust in your brand, which can help turn them into loyal followers.
Normally, you would send your welcome email after your thank you email.
3. Reminders about abandoned carts
Shoppers abandon their carts for a variety of reasons. It could be due to a distraction, such as a crying child or a ringing phone.
Or they may be hesitant about their purchase and have gone looking for better prices or reviews before making a decision. Both scenarios are quite common and expected.
70 % of online shoppers abandon their shopping carts.
But this doesn't mean you shouldn't try to counteract it. If customers log in while shopping on your site and leave, this can trigger an email reminding them about their abandoned cart.
Now, you don't want to send this right away. You need to wait about an hour to see if they come back before then to complete the transaction themselves.
It's a good idea to send the reminder more than once. The second time, you can spice things up by offering a coupon code that will expire in 24 to 48 hours.
4. Personalized emails for each segment
If you're not already segmenting your email campaign, you should definitely start. Sending the same email to every single one of your subscribers is a big mistake.
No two clients are exactly alike, but there are certain groups that share similarities in various ways. For example, you might have clients who are mothers, business owners, or teenagers.
And the way you approach each of them would be slightly different. The idea is to offer content that resonates with the group. For example, a mother will have different concerns, questions, and interests than a teenager or small business owner.
So make sure you segment your subscribers into lists and then create personalized email campaigns for each one.
5. Promotional emails with upsells
One of the biggest benefits of having a growing email list is the ability to promote to them on a whim. Of course, you should do so in moderation so as not to burn out your subscribers.
The key is to email them promotions that they find valuable. For example, a product that is in a category they have purchased in the past.
Another option is to upsell to your subscriber base.
This personalizes your emails and gives them a reason to return to your company as a customer. Let’s say they purchased a service package a few months ago and should now be ready for an upgrade.
You can send them an email informing them of a special limited-time offer for a higher-tier package.
This is how many businesses are increasing their profits with returning customers. As you'll find out, current customers are more likely to take advantage of your promotions than potential new customers.
6. Tips, tricks and ideas
One of the ways brands get people to join their email list is by offering them expert advice and insider information in return. If this was your offer, make sure you follow through.
What makes emails full of tips and ideas effective is that they provide value to your audience. You don't want to just send out promotions or you'll come across as salesy.
By offering content that helps them achieve their goals, you show that you care. And it will help build trust, especially among newcomers.
Over time, offering plenty of free advice will turn your list into brand advocates. This means free promotion, referrals, and positive reviews.
All of this will continue to grow your brand and your audience.
7. Introduction to your team
This is especially effective if you offer a service or promote a cause. Knowing who is behind it all will help instill confidence in your subscribers to join your brand.
For example, if you are offering business coaching services, knowing the coaches and what qualifies them will make you more likely to hire them.
Or if you're promoting a cause, you can show who's part of the team and why they care about the cause. It can help them connect with their followers and show them why the cause is so important.
Email is one-to-one communication, so adding that human touch is always a great idea.
8. Lead Nurturing Series
About Us 75% of potential customers aren't ready to make a purchase. This means you need to motivate them to become paying customers.
Automated email campaigns are very effective in converting leads into customers .
As?
One way is to send them emails slowly to help them get to the bottom of the funnel. For example, you can send a series of welcome emails and then follow up with a series of educational emails.
You can filter them every few days at first and then every week. The idea is to continue to educate them about your problem and your solution so they are ready to sell.
Near the end of your care series, you can offer them a deal on the solution you've told them about. At this point, they can make a decision as an informed buyer.
Now, these emails will need to take a personal approach, so segmentation is crucial. Make sure to include calls to action, testimonials, and other methods to get them to take action.
