To enhance your overall search engine optimization and present yourself as an canada email list 12 million contact leads authority to a fresh audience of new B2B leads, guest posting is far from “dead.”17. Cater to new B2B buyers on mobile As mobile traffic continues to grow, optimizing for mobile is becoming an increasingly important part of an effective B2B lead generation strategy. According to DemandGenReport::91% of B2B buyer searches occur on a mobile device. 74% of B2B buyers research half or more of their purchases online before making a decision.They also found that B2B marketers already optimizing for mobile are experiencing “reduced purchasing time and higher customer loyalty.

”Given that it takes seconds to check your site’s compatibility with mobile devices, there’s no excuse for not being mobile-friendly. 18. Optimize for long-tail keywords to get more sales-qualified leadsA long-tail keyword is three or more words long and is very specific. And yes, it usually gets a very low search volume. But target the right long-tail keyword, and you trade off search volume for extremely high purchase intent that increases sales with very little SEO effort.19. Run campaigns based on competitor keywordsIf your competitors flock to certain sites for backlinks or seem to favor optimizing a noticeable group of keywords, that’s a pretty big deal.