Short text messages, sent directly to customers' phones, are currently a very popular form of contact with recipients. Although text messages have been known for many years, they are still exceptionally chinese overseas america phone number data valued due to their short, accessible form. With their help, you can very quickly pass on important information to all your customers at the same time - this is a huge improvement in customer service, allowing the company to save a lot of time.
Customer service plays a very important role in every company. If it does not work properly, the company cannot develop - it gradually loses customers, which always leads to drops in sales and lower profitability. One of the possibilities of optimizing customer contact is the SMS API service, which allows for mass sending of SMS messages. As the name suggests, we are dealing with sending one message to many people. Although the recipient base can be very wide, the sending process itself is very simple.
How does bulk SMS sending work?
The SMS gateway is used at the API level, giving you access to many useful functions that make it easier to manage your contact database. The tool allows for partial automation of customer service, which additionally improves the company's communication activities.
Importantly, the SMS gateway works via the Internet, so you can use it from anywhere in the world - the only condition is access to the network. This model of operation also makes it a relatively cheap solution. In practice, it can be implemented in almost any company. There is no need to buy expensive infrastructure or implement a dedicated system, which usually requires a lot of time and energy.
Also read: Recording phone calls – check what you should know
SMS API – when can it be useful?
The advantage of the SMS API service is its great flexibility and versatility. It can be used for many customer service purposes. It can be easily adapted to the needs and vision of your company, making it suitable for companies of all sizes and in various industries.
A very common use of SMS notifications is, for example, to confirm a service booking and to remind about an upcoming meeting. Many service companies use this option, such as hairdressing and beauty salons or courier companies.
Online stores often use SMS API to provide their customers with information about the status of their order. SMS notifications are also widely used by various institutions, including banks and offices – they can be used, for example, to provide individual codes for customers, necessary to approve transactions or to inform about progress in a given case. Mass SMS messages can also be used to remind customers about an approaching payment deadline or information about issuing an invoice. In SMS messages, we can also include short links leading to a selected website (e.g. a catalog of promotional products that can be immediately added to the basket).
There are more applications – it all depends on the company's activities and the goals it wants to achieve in terms of customer service.
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Why is it worth implementing SMS API in your company?
Mass SMS sending is a method that is definitely worth supporting your customer service . It significantly improves it, allowing you to quickly provide important information even to all recipients at the same time. Additionally, it is a solution welcomed by customers - most people respond positively to SMS notifications with useful information. The form of short text messages is recipient-friendly - it can be read at any time and does not take much time. It also does not require a response, which is very important for many people. Most people receive SMS messages on an ongoing basis , which makes SMS API a highly effective tool.
Read also: How to effectively acquire customers by phone?
Another advantage of sending SMS via API is its considerable flexibility and scalability – the solution can be adapted to any enterprise. It will work well in small businesses and large corporations, regardless of the industry. It is easy to implement and use, and relatively cheap. Because the system is based on the Internet, it allows you to work from anywhere.
It is worth adding that SMS is a form of communication used by representatives of all generations – both young and old. This form of communication is also not complicated – it does not require any advanced skills that are usually needed to use newer forms of communication. The vast majority of users read SMS messages a few moments after they are sent.
How to plan SMS marketing with the support of a contact center and what mistakes to avoid?
Sending SMS via API is a relatively cheap, easy-to-implement and popular form of communication among customers . However, to use it effectively, you need to remember a few rules. Sending messages too often, sending them at inappropriate times or illegible content are just a few of the mistakes that can cost you customers.
The recipient base is also very important , because text messages can only be sent from people who have previously given their consent. It is also worth knowing the habits and preferences of customers in order to send them messages that may actually interest them. It is also worth remembering that an SMS cannot be longer than 160 characters. At the same time, it is the brevity of SMS that is their great advantage. Short messages sent to the phone are read much more often than, for example, e-mails , which users not only usually notice with a delay, but also tend to ignore.
Modern SMS marketing offers many possibilities for efficient, convenient for the sender and recipient transfer of information, and is also highly effective in marketing activities. However, it is necessary to professionally prepare the shipment and integrate communication/marketing activities within many channels (which is possible with a well-prepared omnichannel strategy ). If you want to plan such a strategy in your company - the Polcall call center will be happy to help you! Contact us!
