If all went according to plan, you should have found someone who is genuinely interested in your product. Now you have to win them over.
At this stage, qualified leads need to know more about the product, understand how it can actually benefit them, or start a conversation with someone in your company.
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acquire new customers
6. Don't just attract on LinkedIn
The customer is ready to buy: but don't fall into the mistake of using only LinkedIn as a communication tool.
Example
Anita asks Mario for his email and phone number, contacting him germany phone number library personally and leading him to purchase the coffee machine. She already has his trust, he knows the product because he has heard it praised for a long time. Anita proceeds with her sales strategy, and closes the deal.
7. Delight your new leads
The most important phase of Lead Generation on LinkedIn comes at the end.
The customer must never feel forgotten. It is essential to remain available for any problems or doubts, and make sure that he knows that he can always contact you.
And if there's one thing you can do thanks to LinkedIn, it's to always be close to the customer.
Furthermore, within a social network, a satisfied customer will be your best free advertising . Their comments and “recommendations” will help others understand the advantages of your product. In fact, people tend to give more weight to customer experience than to self-reviews of companies.
Example
Anita, during the daily work of sales and Lead Generation, always stays in contact with Mario.
Has the new version of the product come out? Is there a special offer to offer him? Does he need maintenance? Thanks to the relationship that has been created, Mario knows that he can count on Anita in case of need. This not only makes him and the company satisfied, but it also makes Anita the supplier that Mario recommends most to his friends.
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Conclusions: What are you waiting for to find qualified leads on LinkedIn?
The 7 phases of Lead Generation on LinkedIn , if well planned and managed, are those that lead the user to become a customer. This, as anticipated, can be managed in different ways and with different tools.
With Lead Champion discover , for example, you can track companies that come to your site. This allows you to find qualified leads and verify the effectiveness of your activity on LinkedIn .
Lead Champion discover in fact shows you the companies that have visited your site and the details of the navigation; analyzing this data, together with those obtained on LinkedIn , you will have a good overview of the effectiveness of your Lead Generation activity and you will be able to define the next steps having some more information.
