Changes in customer consumption patterns and their level of demand confirm that the efficiency of traditional marketing is a thing of the past. Companies need to constantly reinvent themselves, and Branded Content is the fruit of this need.
Although it is a strategy that already has some experience, in the era of Inbound Marketing it has acquired new strength. This is because it allows for the creation of a relationship of trust and commitment between the brand and its customers.
Have you ever wondered how some brands manage to form a consolidated community of loyal customers who reject competitors just because of “loyalty”? Branded Content does just that.
Brands can no longer be a simple provider of products; they must present themselves as a friend, a confidant or even a guide. And when your customers manage to perceive you in that way, you will be one step closer to success.
So if you want to know a little more about Branded Content and the benefits it offers, keep reading and all your doubts will be resolved. Join us!
Branded Content is a marketing strategy based on creating content that generates awareness and affinity with its users. How can this be achieved? By leaving behind traditional product promotion and putting the user experience as the protagonist.
[Tweet “Branded Content is a marketing strategy based on creating content that generates awareness and affinity with its users”]
These actions are especially important in today's market, where consumers canada company email list are increasingly demanding and expect better things from brands. For today's buyers, the product itself is no longer enough; they want something that leaves a value in their lives.
According to the Inbound Marketing methodology , the highest level that a customer can reach is loyalty. This is achieved when the consumer feels so satisfied and identified with the brand that they become a kind of ambassador for the company.
When this point is reached, there is a true relationship of trust and commitment between the customer and the brand, and this generates long-lasting business relationships. This interaction and mutual relationship is what Branded Content seeks .
It is certainly not an easy task to make customers feel truly connected and identified with the brand. To achieve this, it is necessary to have a well-defined company identity and create content that is especially aimed at our target audience.
Branded Content uses various marketing actions and fields to reach its community in the right way and strengthen the relationship between them. Here it will be important to develop a solid and defined concept that has the brand identity as its banner, and not the product itself.
