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Posted: Thu Dec 12, 2024 9:08 am
Let's think about a practical example. If Maria is interested in purchasing a new laptop for her freelance work and she doesn't have much knowledge about technology, she'll probably do the following research:
Consult with friends / acquaintances who know about technology
Search the Internet for references of laptops for freelancers
Research product reviews that laptops have.
These steps would be part of the basic search process for a user interested canada business email list in purchasing a new electronic device.
So now let's think about what content marketing strategies we can develop to be Maria's choice when she decides to make her purchasing decision.
Have a blog with valuable articles on your website.
While the user is doing their search for specifications and references, they will come across many articles and websites. If you have good content with quality SEO, you will have the option of appearing among the first results and providing them with the information they need to make their decision.
Sponsored ads on sites like Amazon.
One of the first places people look for product references before making their online purchases is Amazon. If you appear there, with an attractive ad that takes the user to your website or landing page, you will have achieved your goal of attracting them.
Collaborations on specialized pages
Having links to your website appear on pages with specialized content about technology will help you in the process of obtaining more traffic and increasing your chances of getting new leads.
Focus your strategies on the market where your target audience is, be present where they need you and offer the solutions they are looking for, there you will find the key to obtaining good results.
Eight tactics to grow companies in the technology industry
Now that we're in the technological context, we want to share with you eight tactics to grow your company within the technology industry. These are all focused on the Inbound Marketing methodology. It's important for you to know that within the technology industry you always have to be on the move and innovating, because in the course of a year there are many new product launches that arrive to compete in this field. Buyer Personas
The buyer persona is the design of what your ideal buyer would be. Defining your buyer persona will help you establish where your audience is, how old they are, and what their tastes and needs are.
In turn, you will be able to know what their objectives are, their purchasing behaviors, which digital platforms they use and which aspects influence their purchasing decisions. Some of the basic characteristics you need to build your buyer persona are:
Personal profile: name, position, age, income, location, etc.
Objectives: personal or professional.
Difficulties: lack of time, lack of knowledge, schedules.
Solutions: What products or services does your brand offer to solve consumer needs?
Keywords: what words your audience uses when searching the internet, where they look for information, etc.
Content Marketing
This inbound marketing technique allows you to develop content that is 100% focused on your target audience. Once you have defined your buyer persona, you now know how to create messages for them.
Consult with friends / acquaintances who know about technology
Search the Internet for references of laptops for freelancers
Research product reviews that laptops have.
These steps would be part of the basic search process for a user interested canada business email list in purchasing a new electronic device.
So now let's think about what content marketing strategies we can develop to be Maria's choice when she decides to make her purchasing decision.
Have a blog with valuable articles on your website.
While the user is doing their search for specifications and references, they will come across many articles and websites. If you have good content with quality SEO, you will have the option of appearing among the first results and providing them with the information they need to make their decision.
Sponsored ads on sites like Amazon.
One of the first places people look for product references before making their online purchases is Amazon. If you appear there, with an attractive ad that takes the user to your website or landing page, you will have achieved your goal of attracting them.
Collaborations on specialized pages
Having links to your website appear on pages with specialized content about technology will help you in the process of obtaining more traffic and increasing your chances of getting new leads.
Focus your strategies on the market where your target audience is, be present where they need you and offer the solutions they are looking for, there you will find the key to obtaining good results.
Eight tactics to grow companies in the technology industry
Now that we're in the technological context, we want to share with you eight tactics to grow your company within the technology industry. These are all focused on the Inbound Marketing methodology. It's important for you to know that within the technology industry you always have to be on the move and innovating, because in the course of a year there are many new product launches that arrive to compete in this field. Buyer Personas
The buyer persona is the design of what your ideal buyer would be. Defining your buyer persona will help you establish where your audience is, how old they are, and what their tastes and needs are.
In turn, you will be able to know what their objectives are, their purchasing behaviors, which digital platforms they use and which aspects influence their purchasing decisions. Some of the basic characteristics you need to build your buyer persona are:
Personal profile: name, position, age, income, location, etc.
Objectives: personal or professional.
Difficulties: lack of time, lack of knowledge, schedules.
Solutions: What products or services does your brand offer to solve consumer needs?
Keywords: what words your audience uses when searching the internet, where they look for information, etc.
Content Marketing
This inbound marketing technique allows you to develop content that is 100% focused on your target audience. Once you have defined your buyer persona, you now know how to create messages for them.