How to Make a Newsletter that Builds Customer Loyalty
Posted: Thu Dec 12, 2024 8:53 am
Email marketing and creating a newsletter with valuable content have become essential tools for building customer loyalty. Building customer loyalty has always been one of the constant challenges within any digital marketing strategy.
The importance of building customer loyalty is due to the fact that it allows the company to save costs, since investing in acquiring new customers is more expensive than maintaining the ones we already have.
Likewise, loyal customers generate more income than a customer who makes a australia company email list purchase sporadically. They almost become part of your sales team because they are always recommending your products/services and help you reinforce your brand image.
The newsletter is a perfect ally for loyalty because it is direct and appeals to the recipient's needs. If you want to know how to reinforce loyalty with a newsletter, we invite you to discover and implement the following steps.
Tips for creating a newsletter that builds loyalty
Capture new subscribers
Whether you want to build loyalty or achieve any other type of objective with your newsletter, the starting point will always be a quality database.
Forget about buying contact lists, it is a practice that can have legal consequences and is also not very effective, since very few recipients will be interested in reading the message you send them.
Then create a simple subscription form and implement strategies such as a discount or a gift in exchange for the subscription, for example, giving away a free ebook is a very efficient practice.
A good strategy is to implement data collection strategies in the other communication channels that your brand has.
Some good options are:
Include a CTA that encourages subscription to your blog pages.
Set up pop-up forms on your website, make sure they are not too intrusive. To do this, it is important to strategically choose the pages on which they will appear and to display them when the user has seen some of our content.
Use your social media ads, giveaways, and links to include subscription forms.
Take advantage of your valuable content such as free ebooks, exclusive promotions, premium resources, exclusive content.
Create offline forms for your events, conferences or physical store.
Create attractive texts
After having a well-established contact database, define the frequency with which the newsletters will be sent and start creating the texts: subject, preheader, headlines, paragraphs... all are essential, some to encourage opening, as well as the subject and preheader, which must be brief and informative to be effective.
On the other hand, to keep contacts engaged in reading our message we must define the title and the body of the content well. Some techniques that you can use to achieve this are: storytelling, personalization and persuasive writing.
The importance of building customer loyalty is due to the fact that it allows the company to save costs, since investing in acquiring new customers is more expensive than maintaining the ones we already have.
Likewise, loyal customers generate more income than a customer who makes a australia company email list purchase sporadically. They almost become part of your sales team because they are always recommending your products/services and help you reinforce your brand image.
The newsletter is a perfect ally for loyalty because it is direct and appeals to the recipient's needs. If you want to know how to reinforce loyalty with a newsletter, we invite you to discover and implement the following steps.
Tips for creating a newsletter that builds loyalty
Capture new subscribers
Whether you want to build loyalty or achieve any other type of objective with your newsletter, the starting point will always be a quality database.
Forget about buying contact lists, it is a practice that can have legal consequences and is also not very effective, since very few recipients will be interested in reading the message you send them.
Then create a simple subscription form and implement strategies such as a discount or a gift in exchange for the subscription, for example, giving away a free ebook is a very efficient practice.
A good strategy is to implement data collection strategies in the other communication channels that your brand has.
Some good options are:
Include a CTA that encourages subscription to your blog pages.
Set up pop-up forms on your website, make sure they are not too intrusive. To do this, it is important to strategically choose the pages on which they will appear and to display them when the user has seen some of our content.
Use your social media ads, giveaways, and links to include subscription forms.
Take advantage of your valuable content such as free ebooks, exclusive promotions, premium resources, exclusive content.
Create offline forms for your events, conferences or physical store.
Create attractive texts
After having a well-established contact database, define the frequency with which the newsletters will be sent and start creating the texts: subject, preheader, headlines, paragraphs... all are essential, some to encourage opening, as well as the subject and preheader, which must be brief and informative to be effective.
On the other hand, to keep contacts engaged in reading our message we must define the title and the body of the content well. Some techniques that you can use to achieve this are: storytelling, personalization and persuasive writing.