LinkedIn in particular is a powerful platform to attract prospects to your business, as it is focused on business relationships and has prospecting tools such as Sales Navigator. In our experience, LinkedIn and an account-based marketing campaign , under an inbound approach, help focus efforts and generate a better ROI.
Identify when your prospects are ready to buy
An important factor to consider in long purchasing processes is bc data mexico package that the prospect is not always willing to hire your services at that moment. To identify when they are interested in your solutions, we use two tactics: lead nurturing and lead scoring.
Lead nurturing helps you guide a person through their purchasing process, while supporting them with valuable content. Meanwhile, lead scoring measures a prospect's level of interest and allows you to identify when the buyer is ready to buy.
These practices for generating potential clients are elements of an inbound marketing strategy . If you want to know more, download the ebook Inbound for the growth of B2B companies .
