How to attract more advertisers this year?
For e-commerce, content, community and other platforms that undertake the luxembourg whatsapp number data 5 millionneeds of brands and merchants, whoever can provide higher delivery efficiency and bring higher conversion rates will win the favor of more advertisers.
To a certain extent, the counter-cyclical growth of Kuaishou's online marketing service revenue in the third quarter shows that the attractiveness of Kuaishou's ecosystem to advertisers is still increasing, and the growth value it brings to advertisers is still being released.
Behind this, we noticed that Kuaishou is also actively making plans to optimize advertisers' marketing efficiency.
Cheng Yixiao mentioned in the earnings call that Kuaishou has seen significant benefits from industry-refined operations, intelligent marketing products, algorithm optimization, and the application of big model technology to marketing recommendation scenarios.
Specifically, under the big model craze, Kuaishou is accelerating the application of intelligent technologies such as AI big models to commercial scenarios.
At present, Kuaishou has built a large model matrix with the Kuaishou language model, recommendation model, and visual generation model as the core, covering multiple levels such as content understanding, distribution, and generation, and has deeply served these big models in Kuaishou's business ecosystem scenarios.
Let’s look at some actual implementation scenarios.
In June this year, Kuaishou released its self-developed video generation model "KeLing AI", which has certain advantages in terms of movie-level high-definition picture generation, image-generated video effects and video generation controllability.
Based on "KeLing AI", Kuaishou provides advertisers with a one-stop AIGC material generation tool "Magnetic Kaichuang", and provides a one-stop video editing product service to improve the production efficiency of advertising materials.
In addition, Kuaishou has also launched a virtual human live broadcast service platform "Nuwa", which has the ability to "matrix operation to provide 24-hour full-link live broadcast services", providing merchants with free line applications, highly realistic and efficient virtual human live broadcasts and full-process live broadcast services to help merchants reduce costs and increase efficiency.
