In the past few years since Li Ziqi disappeared, after the market has been washed away, the most effective means of commercialization explored by the Internet celebrity industry is live streaming. According to data disclosed by iResearch Consulting, the scale of China's live streaming e-commerce market will be 4.91 trillion yuan in 2023, with a compound annual growth rate of 58.31% since 2020. After becoming famous, Internet celebrities such as "Wa Ya Wa" Teacher Huang and Northeast Rain Sister all started live streaming to open up a commercial closed loop.
However, it should be noted that the nature of live-streaming shopping list of latvia whatsapp phone numbers the anchor to "fall down to earth" and put on a coat of money, but it can also easily lead the anchor astray. In recent years, Internet celebrities such as Simba, Xiao Yangge, and Dongbei Yujie have all become targets of public criticism for controversial remarks during live-streaming shopping or poor product quality.
As mentioned above, the most important quality of Li Ziqi is her pursuit of high content quality. In order to maintain the value of Li Ziqi's IP, Hangzhou Weinian did not ignore product quality when operating Li Ziqi's IP products. After independence, if Li Ziqi wants to open up a commercial closed loop through e-commerce live broadcasts, then the business model that is difficult to control the quality of product selection is likely to make her lose the "strict selection" characteristic that she is proud of.
It is true that Li Ziqi can realize her income without taking the route of selling goods through live broadcast, but the problem is that, apart from her own products and selling goods through live broadcast, internet celebrities lack more effective means of realization. In the past few years, the hard exploration of many Internet companies has proved that knowledge payment, on-demand, and reward methods that are strongly related to content are difficult to become effective means for internet celebrities to generate income.
From this point of view, it is indeed worthy of recognition that Li Ziqi is still passionate about high-quality content after her return, but after the change of identity, she needs to take on the task of opening up the commercial closed loop of her personal IP alone.
Considering that the difficulty of commercializing personal IP is no less than creating high-quality content, Li Ziqi's new journey is destined to be full of thorns.
In the past few years since Li Ziqi disappeared, after the market has been washed away, the most effective means of comm
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