They have to carefully divide their time between providing services and management tasks. Maintaining a website is, in most cases, a lot of extra work.
Many small businesses also tell us that they are doing just fine list of argentina whatsapp phone numbers without being online right now, so they don't see the benefit of having an online presence.
'I'm not a brainiac'
Building and maintaining a website required deep technical knowledge that, just a couple of years ago, was only available to the most skilled developers.
But the current reality is completely different. It is difficult to make it any simpler than it is now.
Pre-built, or 'click-and-go', websites are among the cheapest options. This means having someone build the website for you at a very low cost.
Plus, you have the added benefit of having its design and function supervised by professionals.
Never say never
While it's not hard to understand why some local businesses shy away from pursuing a digital strategy, if there was ever a second chance to do so, this is it. Now.
Websites are extremely accessible and easy to manage. Even people with no experience at all can easily run their own website these days. Smartphones and faster internet connections have made consumers turn to digital experts wherever they go.
It's not just the Millennials. All age groups have adapted to the major technological changes of recent years. We no longer rely on information from friends or family; we just have to go online and look for a barber or electrician nearby on our own.
Local businesses that do not appear on the digital map (or, more specifically, on the Google map) are likely to face great difficulties in the near future, as all these trends only point in one direction: it is going to get bigger.
