At the same time, AI has also become a new way of interactive marketing. For example, brands such as Cha Baidao and Yihetang have jointly launched the "Afternoon Tea Recommender" activity with Ele.me, combining hyper-realistic virtual idols with AR technology to increase consumers' interactive experience.
A health tea shop in Nanjing also launched the "AI Pulse Diagnosis and kuwait whatsapp number data 5 million Drinking" service, which can use AI images to identify consumers' tongue and facial images and recommend suitable tea recipes; Kudi's milk tea brand "Cha Mao" has proposed that all stores be equipped with a human-machine collaboration system, and beverage production is basically completed by machines.
However, the recent establishment of a new artificial intelligence company "Snow King Loves Wisdom" by Michelle Ice City seems to be more than just a "marketing gimmick". Public information shows that the general manager of "Snow King Loves Wisdom" is Su Huchen, the chief technical expert and deputy general manager of the process and digitalization center of Michelle Ice City.
Su Huchen was interviewed by the media last year and talked about the supply chain management of Mixue Bingcheng. He revealed that Mixue Bingcheng’s stores across the country are gradually upgrading and improving the "Internet + Open Kitchen" project (that is, real-time live broadcast of the back kitchen through video surveillance and Internet technology), and will introduce AI recognition to strengthen monitoring.
In this way, AI can be a marketing gimmick for the new tea beverage industry, but it can also empower the digital upgrade of enterprises and help stores optimize smart equipment, marketing strategies, etc. The "intelligentization" of new tea beverages has long been a general trend.
At the same time, AI has also become a new way of interactive marketing. For example, brands such as Cha Baidao and Yihe
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