At the beginning of this year,

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zihadhosenjm25
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Joined: Thu Dec 12, 2024 3:11 am

At the beginning of this year,

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Ma Huateng announced, "This year we will focus on developing live streaming e-commerce on video accounts. E-commerce and advertising complement each other."

Although the advertisements were effective, video account e-commerce did kenya whatsapp number data 5 million see the big boom that everyone expected.

In the second half of this year, WeChat e-commerce continued to advance.

In August, the Video Account Store was upgraded to the WeChat Store, further opening up the link between products and the WeChat ecosystem.

At the end of October, the “WeChat Store Assistant” application for WeChat store merchants was officially launched, making it convenient for merchants to manage stores, view data, and provide customer service on mobile devices.

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In the third quarter financial report, WeChat Stores were included for the first time.

So next, can we see the rise of WeChat e-commerce?

Contradictions of Video Account E-commerce

Tencent’s emphasis on video accounts is visible to the naked eye, but WeChat’s caution towards commercialization is also obvious.

For a long time, WeChat has been regarded as the infrastructure of the Internet. Before the development of Video Account, some commentators believed that the commercial value of WeChat itself was not high.
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