Shopify plugins enhance the core functionality of this commerce content management system (CMS). By connecting them, you can expand your list of marketing tools, improve the effectiveness of your analytics, access new communication channels, and automate sales. The platform offers almost unlimited potential to scale a business and optimize its business model.
At the same time, most Shopify plugins require a subscription with monthly or annual fees. Therefore, it is very important to choose the necessary services in advance. Today we will talk about CMS add-ons that are worth paying attention to first.
The 11 Best Shopify Plugins
The main criteria for selecting add-ons are their list of features and cost. You should also consider convenience and level of complexity. Add-ons should be simple enough to use without expanding your staff or increasing consulting costs. So, which Shopify plugins are a must-have for an online store?
1. Clasp
According to Entrepreneur , websites with widgets show a norway whatsapp number data 5 million 4x higher conversion rate than websites without them. And their use in ecommerce, in particular, is associated with 70% more sales. Claspo is the best Shopify plugin for creating widgets for several reasons:
It has a special toolkit to ensure a positive user experience and avoid increasing the site bounce rate,
Its library contains more than 700 models for 36 use cases, which makes Claspo a leader in the number of ready-to-use solutions,
Its advanced targeting options and well-researched display rules allow you to intelligently integrate pop-ups into the customer journey on your site and personalize the message,
Its affordable and flexible payment plans are suitable for businesses of any size. However, before committing, you can always take advantage of the free plan and see the first results for your online store without any investment.
Cost: from €10 per month, there is a free lifetime plan with access to all advanced features.
Claspo_Shopify
2. HubSpot CRM
According to McKinsey & Company , personalization can increase a company's revenue by 40%, and Liveclicker statistics show that the return on investment in personalized marketing is as high as 20:1. The key to success in this area is to use a modern customer relationship management system - CRM. And HubSpot is the perfect service to optimize customer relationships.
The service stands out in the list of Shopify plugins due to its rich set of features. It allows you to:
collect customer data;
segment your customer base;
create scenarios for the use of marketing tools;
analyze the effectiveness of advertising campaigns.
HubSpot
HubSpot not only works with Shopify . It also integrates seamlessly with Claspo . So, you can make widgets part of your overall marketing strategy, giving your audience a consistent and personalized experience across multiple channels.
Cost: From $20 per month, free version with limited features available.
3. SEO Plugin
To attract users to a website, you need to make it visible in search engines. SEO specialist services can cost thousands of dollars. Connecting this plugin will allow you to do much of the work yourself, optimizing the online store promotion budget.
The application provides the following functions:
complete site audit;
broken link search;
keyword optimization;
content loading time estimate;
script optimization.
Plug_in_SEO
Another advantage of Plug in SEO is its vast knowledge base with tutorials, videos, step-by-step guides and interesting articles.
Cost: From $29.99 per month, there is a 14-day trial period.
4. Vajro — Mobile App Builder
Statista research shows that in 2023, 60% of e-commerce purchases will be made using mobile devices. Ignoring this segment means losing most of your potential revenue. Fortunately, Vajro allows you to develop mobile apps on your own and sync them with your online store.
