I grab my phone, go to google and search for “buy a new computer.” what will i find? How can this situation be addressed from inbound marketing and outbound marketing perspectives? Let’s make it practical and see how each strategy affects seo, sem and content marketing in search results after this unforeseen need. Let’s be clear,
“does inbound marketing really make people fall in love or is it just a passing summer romance?”
let's present inbound marketing as an online marketing strategy aimed at communication email list attracting customers through seduction and not repetition , thus giving a twist to the classic online strategies that are common to any type of website. Whatever the web objective, the methodology is clear and the philosophy that emerges from inbound marketing is common to all of them: attracting attention and accompanying the potential customer in the decision-making process . What does inbound marketing contribute as an online strategy? Do we take other objectives as a reference? Does it hide any alternative kpi? Is it so different from outbound marketing?
That said, we will understand outbound marketing as the traditional means of capturing the user's attention through repetition and exposure to advertising content . Inbound marketing, on the other hand, will establish its message through understanding the needs and searches of the client.
“let’s go buy a new computer. What differences do we detect between inbound and outbound marketing as parallel methods and strategies to convert users into customers?”
table of contents
inbound marketing vs outbound marketing en seo
outbound marketing:
inbound marketing:
inbound marketing vs outbound marketing in content marketing:
outbound marketing:
inbound marketing:
inbound marketing vs outbound marketing en sem
outbound marketing:
inbound marketing:
inbound marketing vs outbound marketing en seo
outbound marketing:
when searching for “buy a new computer”, as we have already mentioned, we will probably see two types of results. On the one hand, those aimed at major brands, with their extensive catalogue available so that the user can look at any model, price or feature imaginable. This strategy responds more to a traditional approach, of positioning on the brand without usually interfering in the real needs of the potential client or segmenting their status in the purchase cycle.
Inbound marketing:
on the other hand, organic results related to inbound marketing will be those that show titles such as “doubts when buying your new computer?”, “do you know what you should consider when changing your computer?”, “which computers last longer?” or “computer, laptop or tablet?”
thus, in the usual positioning strategies, brand results with great notoriety and reputation will appear . In attraction marketing, we will see blog articles, slideshare presentations, links to infographics on pinterest and other material that may be the necessary previous step to gain the trust of that future client and be one step closer to getting their lead.
On the other hand, there will also be those results from opinion portals or forums, arising from the natural movement of users to rate their experiences. Outbound strategies will surely not reach there, and if they do, it will be outside their strategic planning, with the content arriving naturally through the customer's own purchase and post-purchase cycle.
