Email marketing strategies are the order of the day. Many companies use this resource to send offers or promotions, announce a new service or product, inform about an event , among many other things to their database to increase their visibility, positioning and sales. To do this, the subject and content of the emails are essential to get their attention .
It's not the same to put in the subject: “marketing automation guide” than, “[free guide] steps for marketing automation.” it changes, right?
Let's be honest, in an email marketing strategy what matters is the number restaurant email list of times that email has been opened and the number of clicks that users have made . For this reason, content is one of the most important parts of email marketing. That is why we want to show you some of the messages or phrases that work best to attract the attention of your clients or potential clients. Let's go!
Email marketing content examples
how many emails can you receive in a day? Surely a lot, and how many are promotional? Most of them. All the more reason for the importance of content, as we have discussed in previous paragraphs, to ensure that users open or read an email. At ipanema we want to give you a few examples of the phrases and messages that work best .
Messages for offers and promotions
offers and promotions are a key factor for companies, especially when it comes to promoting a new product or positioning the brand in the consumer's mind. For this reason, this type of email is the most common. Here are a few examples for the subject and the descriptive message.
Examples for the subject:
last day!
You still have time!
Don't miss out on your xxx discount
get your discount now!
Immediate discount!
Sales!
Examples of preliminary message (short description):
you still don't have your discount? You still have time! Today is the last day.
Last days to get your discount. Click on the link to get it!
We're having a promotion! This week we're giving you xx off your next purchase. Take advantage!
You can now get your discount for xxx. If you haven't tried it yet, now is your time!
Your xxx discount for xxx is waiting for you. Take advantage of this offer now and get xxx. Don't miss out!
Messages for downloading resources
resources are also a very common practice among a company's marketing strategies. We find videos , content marketing , infographics, ebooks, guides, etc. Below you have a few examples of messages to get users to download your resources.
Email marketing, examples of content to attract the user's attention
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