Communities are important, but success and impa
Posted: Wed Jun 18, 2025 3:28 am
This is the conclusion of the board of the professional association Community Management Nederland based on the results of an online survey conducted among Dutch community managers. The survey investigated how community managers view matters such as tasks and activities, training needs and level, salary, opportunities & threats and successes of community managers.
Communities are not only seen as important by community managers themselves. brother cell phone list The organizations that set up communities also clearly attach importance to the initiatives they undertake. As many as 89 percent of respondents say that the organization considers its community important to very important. On the other hand, it appears that communities are generally still small for organizations and their success and impact are limited. A relatively large percentage (60%) of respondents 'managed' a community that was initiated by a commercial organization. 56 percent of respondents managed a community with up to 5,000 members.
interest communities
The objectives are generally still relatively soft. On a scale of 1 to 10, the community managers attach the most importance to objectives such as knowledge sharing, networking, service, customer retention and loyalty. The respondents attach the least value to objectives such as product & service development, cost savings and sales.
Communities are not only seen as important by community managers themselves. brother cell phone list The organizations that set up communities also clearly attach importance to the initiatives they undertake. As many as 89 percent of respondents say that the organization considers its community important to very important. On the other hand, it appears that communities are generally still small for organizations and their success and impact are limited. A relatively large percentage (60%) of respondents 'managed' a community that was initiated by a commercial organization. 56 percent of respondents managed a community with up to 5,000 members.
interest communities
The objectives are generally still relatively soft. On a scale of 1 to 10, the community managers attach the most importance to objectives such as knowledge sharing, networking, service, customer retention and loyalty. The respondents attach the least value to objectives such as product & service development, cost savings and sales.