Use analytics to improve your strategies
Posted: Thu Apr 17, 2025 8:59 am
If you want to improve your social media ROI, you need to know whether your content is performing well or not. And for that, you need a solid social media analytics platform.
With Hootsuite's powerful analytics tools, you can refine your campaigns by analyzing your content's performance month over month across social media platforms . Then, get actionable tips to improve your content's reach and results. This way, you can continue to refine your social media marketing strategy for even greater success.
Hootsuite Analytics dashboard with several charts showing the results cayman islands phone number data of a social media account
Start your 30-day free trial
With Hootsuite Advanced Analytics , driving sales and engagement has never been easier. It highlights what's working and what's not, so you can focus your efforts on the activities that deliver the best results . Track sales, signups, and conversions generated by specific posts and use these insights to create content that resonates.
Hootsuite Advanced Analytics dashboard showing ROI analysis on Facebook, Twitter, and Instagram
Look at what works for your competitors
Want to stay ahead of the competition ? Hootsuite lets you monitor up to 20 competitors per social network . The tool shows you what's working for them—like their top posts, trending hashtags, and preferred content styles. This way, you can adjust your strategy based on what's already proven successful with customers similar to yours .
It's like having a manual of all the winning moves at your disposal.
Competitive analysis report in Hootsuite showing the performance of Hannah Macready's posts compared to her competitor Major Tom
Start your 30-day free trial
You can also use Hootsuite's social media benchmarking to see how you stack up against your industry as a whole. Look at metrics like profile impressions, reach, followers, and engagement rate to identify areas for improvement and growth.
Hootsuite's industry benchmarking tool showing impressions, audience growth rate, and engagement rate across an industry
Pro tip: Looking for generalized results across industries? Take a look at Hootsuite's industry benchmarking tool .
Use reports to convince
One of the best ways to convince your managers that your social media efforts are effective is to conduct detailed and regular reporting.
Hootsuite's reporting tool helps you create beautiful reports that clearly showcase the results of your paid and organic social media activities. Start from scratch or use templates to create professional reports that effectively showcase the impact your social media campaigns are having on your business.
With Hootsuite's powerful analytics tools, you can refine your campaigns by analyzing your content's performance month over month across social media platforms . Then, get actionable tips to improve your content's reach and results. This way, you can continue to refine your social media marketing strategy for even greater success.
Hootsuite Analytics dashboard with several charts showing the results cayman islands phone number data of a social media account
Start your 30-day free trial
With Hootsuite Advanced Analytics , driving sales and engagement has never been easier. It highlights what's working and what's not, so you can focus your efforts on the activities that deliver the best results . Track sales, signups, and conversions generated by specific posts and use these insights to create content that resonates.
Hootsuite Advanced Analytics dashboard showing ROI analysis on Facebook, Twitter, and Instagram
Look at what works for your competitors
Want to stay ahead of the competition ? Hootsuite lets you monitor up to 20 competitors per social network . The tool shows you what's working for them—like their top posts, trending hashtags, and preferred content styles. This way, you can adjust your strategy based on what's already proven successful with customers similar to yours .
It's like having a manual of all the winning moves at your disposal.
Competitive analysis report in Hootsuite showing the performance of Hannah Macready's posts compared to her competitor Major Tom
Start your 30-day free trial
You can also use Hootsuite's social media benchmarking to see how you stack up against your industry as a whole. Look at metrics like profile impressions, reach, followers, and engagement rate to identify areas for improvement and growth.
Hootsuite's industry benchmarking tool showing impressions, audience growth rate, and engagement rate across an industry
Pro tip: Looking for generalized results across industries? Take a look at Hootsuite's industry benchmarking tool .
Use reports to convince
One of the best ways to convince your managers that your social media efforts are effective is to conduct detailed and regular reporting.
Hootsuite's reporting tool helps you create beautiful reports that clearly showcase the results of your paid and organic social media activities. Start from scratch or use templates to create professional reports that effectively showcase the impact your social media campaigns are having on your business.