What professionals does a marketing agency need?
Posted: Thu Apr 17, 2025 8:25 am
An SEO analyst is a professional specialized in optimizing websites so that they appear in search results organically.
This work is essential for any digital marketing strategy and, therefore, it is common for marketing agencies to have SEO analysts on their team.
This professional also works alongside other agency professionals, such as copywriters, designers and developers, to ensure that the website is optimized according to best SEO practices.
Additionally, the SEO analyst performs canada mobile database keyword analysis, evaluates technical aspects of the website, monitors traffic and performance, among other activities.
Finally, the SEO analyst can offer suggestions and guidance to the content creation team so that the content is relevant and optimized for search engines.
4. Content producer
The content producer or writer is responsible for creating information in different formats and for different purposes, with the aim of attracting potential customers.
This area is highly valued in digital marketing, as it is through relevant content that people are attracted to websites and blogs, and end up purchasing products and services offered on these platforms.
The content producer's work involves creating articles, posts and other forms of communication for the company's various communication channels.
Additionally, he develops infographics, e-books and other more elaborate materials for clients interested in relevant content.
In conclusion, this professional is responsible for strategic planning, including defining the company's objectives and creating messages and approaches to be used on social media and other available channels.
Read About: Exploring the world of digital marketing: practical examples
5. Social media
What professionals does a marketing agency need?
Social media is responsible for taking care of companies' social networks, as well as having the function of maintaining an interactive relationship with followers, which can generate new business and promote the brand, products and services at a low cost.
This professional also analyzes and recommends the best social media options so that companies can find potential customers for their businesses.
Furthermore, social media is responsible for presenting interaction formats for each platform, developing creative strategies to reach the target audience.
He works closely with the content team, producing posts and managing advertising campaigns on social media.
6. Web designer
Web designers are those who create the look and design of a website, with the intention of making it pleasant and easy to use for the user.
They need to find a balance between aesthetics and usability to provide a great user experience.
Common tools a web designer uses include Adobe Illustrator, Photoshop, XD, Sketch, UXPin, and basic HTML and CSS skills.
The great benefit of this professional is to create an attractive and easy-to-use website, since a visually unpleasant website can drive away the public and hinder access to the content, even if it is of quality.
7. Web developers
Web developers are generally more logical, analytical and objective people.
They are responsible for building the website based on the aesthetics provided by the designer.
It is common for developers to have knowledge in both areas, but many specialize in just one.
Therefore, it is common to have more than one web developer working on a single project.
This work is essential for any digital marketing strategy and, therefore, it is common for marketing agencies to have SEO analysts on their team.
This professional also works alongside other agency professionals, such as copywriters, designers and developers, to ensure that the website is optimized according to best SEO practices.
Additionally, the SEO analyst performs canada mobile database keyword analysis, evaluates technical aspects of the website, monitors traffic and performance, among other activities.
Finally, the SEO analyst can offer suggestions and guidance to the content creation team so that the content is relevant and optimized for search engines.
4. Content producer
The content producer or writer is responsible for creating information in different formats and for different purposes, with the aim of attracting potential customers.
This area is highly valued in digital marketing, as it is through relevant content that people are attracted to websites and blogs, and end up purchasing products and services offered on these platforms.
The content producer's work involves creating articles, posts and other forms of communication for the company's various communication channels.
Additionally, he develops infographics, e-books and other more elaborate materials for clients interested in relevant content.
In conclusion, this professional is responsible for strategic planning, including defining the company's objectives and creating messages and approaches to be used on social media and other available channels.
Read About: Exploring the world of digital marketing: practical examples
5. Social media
What professionals does a marketing agency need?
Social media is responsible for taking care of companies' social networks, as well as having the function of maintaining an interactive relationship with followers, which can generate new business and promote the brand, products and services at a low cost.
This professional also analyzes and recommends the best social media options so that companies can find potential customers for their businesses.
Furthermore, social media is responsible for presenting interaction formats for each platform, developing creative strategies to reach the target audience.
He works closely with the content team, producing posts and managing advertising campaigns on social media.
6. Web designer
Web designers are those who create the look and design of a website, with the intention of making it pleasant and easy to use for the user.
They need to find a balance between aesthetics and usability to provide a great user experience.
Common tools a web designer uses include Adobe Illustrator, Photoshop, XD, Sketch, UXPin, and basic HTML and CSS skills.
The great benefit of this professional is to create an attractive and easy-to-use website, since a visually unpleasant website can drive away the public and hinder access to the content, even if it is of quality.
7. Web developers
Web developers are generally more logical, analytical and objective people.
They are responsible for building the website based on the aesthetics provided by the designer.
It is common for developers to have knowledge in both areas, but many specialize in just one.
Therefore, it is common to have more than one web developer working on a single project.